Dolce & Gabbana is now the first Italian fashion house that has brought its beauty department in-house. CEO Mario Dolce & Gabbana stated Tuesday that this would help strengthen the connection between fashion and beauty, and also allow them to reach younger customers.
Alfonso Dolce, the CEO, stated that developing products with a new Milan team will allow for more creative tie-ins to runway collections. This will “create a more global and transversal experience” that will bring the brand closer to not only our loyal customers but also new Gen Z clients.
Milan Fashion Powerhouse, a fashion giant, made the decision after the Shiseido licensing agreement was terminated last summer. This is the latest in a string of licensing agreements Dolce & Gabbana entered since launching fragrances thirty years ago.
While luxury fashion brands have had beauty sections for a long time, only a few, such as Chanel and Dior manage the manufacturing and distribution in-house. Although fragrance has been the beauty standard-bearer for many fashion houses, cosmetics have become a more viable option to reach younger customers. Gucci and Hermes offer their runway color palettes in beautifully bottled nail varnishes.
